Three Ways that Online Name Registration for Your Business in Australia Can be Highly Beneficial

You’re almost ready to share your business with the world, but there’s one thing left for you to do: register your business name. Registration is a must for companies Australia-wide unless they’re sole traders, trusts or partnerships that share a name with those of their owner(s). In all other cases, the Australian Securities and Investments Commission mandates that all companies register the name of their business in the ASIC database. However, some entrepreneurs are uncertain about how to register their business. You may have questions about the process yourself—but don’t worry. In the following paragraphs, we’ll explain exactly why registration can be good for your company and give you some tips for doing it quickly.

Online name registration is an easy way to register the name of your business without even leaving your home or office. When you register online, the business name you have chosen will enter an online database managed by the ASIC. Here, it will be viewable by anybody who visits the database, provided they enter relevant search criteria. In addition to being required for companies and many entrepreneurs, registration can be beneficial in several ways. Here are a few of the clearest ways in which companies benefit by registering their business names:

  1. Gain more trust from the public. Many consumers will not give a company their business without looking them up online first. Having your business name in the official ASIC database lets everyone knows that your company is an above-board operation and will encourage them to do business with you.
  2. Make it easy to contact you. Your business name isn’t the only piece of information that will appear when you register it with the ASIC. A contact number for your business entity will also be displayed, which can help people reach you. If your business does not yet have a well-established web-presence, this can be a good way for customers, investors, or other potential stakeholders to contact you with opportunities.
  3. Benefit from a name that accurately describes your work. If you happen to be a sole trader, there’s nothing legal to stop you naming the business after yourself. However, you may wish to use a name that provides more information about the products or services you provide. For example, a toothpaste company named “Martin’s Toothpaste” is more likely to capture the attention of customers than one named “Martin Smith” (which doesn’t say anything about what the company offers).

The Strongest Choice for Simple and Effective Name Registration

One of the easiest ways to complete your name registration in Australia is by registering with Top Business Name. Our organisation helps entrepreneurs in Australia register their businesses—whether they need to register as a sole trader or as a larger company. We offer competitive rates and a near-instant registration process thanks to our online tool that connects directly to the ASIC database. To learn more, visit us online or contact us and speak with a representative.