Avoid Rejection of Your Business Name and Learn How to Register with Top Business Name

Choosing a business name is no easy task. What makes it even more complicated is the possibility that you could come up with the perfect name only to have it rejected when you attempt to register it. Fortunately, some things to keep in mind can help you avoid business name rejection and help you secure the name you want for your venture.

Business name availability

If you find that the name you want is the same as (or very similar to) a name someone else has already registered, you’ll have no choice other than to choose a new name. You cannot register your business name if it is unavailable. It won’t matter if your character has a different meaning or how much sentimental value it has; if you apply for a name that isn’t available, ASIC will reject your application. Very few exceptions exist.

Restricted terms

One of the things you’ll learn when researching how to register your business is that there are specific terms you may not be allowed to include in your name. Examples of restricted terms include “consumer,” “trust,” “GST,” and “incorporated.” ASIC determines these terms in business names, which does not mean you can’t use them, but you must first apply for consent. For specific restricted terms, you may need support from other places – for example, to use the word “university,” you must obtain permission from the Minister for Education.

Undesirable business names

If your name is deemed undesirable, you will not be allowed to use it, such as if the name you choose is potentially offensive or misleading. Avoiding rejection due to an unpleasant business name is a simple matter; use a bit of common sense when selecting a name and steer clear of anything that might offend members of the public and words that suggest something that isn’t true. Again, make sure you obtain the necessary consent if you aren’t sure.

Issues with formatting

Remember that specific formatting issues may cause problems when registering your business name. One common formatting issue is using “trading as” in a business name. “Trading as” is assumed, so if, for example, you are trading as Sydney Computer Repair, the “trading as” is taken, and you should use “Sydney Computer Repair” as your business name. You also don’t need to register your business name if it’s your legal name. Also, while you may use hyphens in your business name, you must avoid using certain invalid characters.

How to Register Your Business Name

The above are a few tips to help you avoid rejection and register your business name quickly and easily. To search the register and register or renew your business name, visit Top Business Name. We offer excellent value, weekend support, and a simple and fast way to complete your national business name registration and move on to more important tasks – such as running your business.