Choosing a Good Business Name and Where to Check Business Name Availability Nationally


If you’re starting a business, you have probably already thought about what you’ll call it. Your business name is significant for several reasons. If you’re having trouble finding the perfect name, consider the following tips to help you pick a name that will represent your business and what it stands for positively and accurately.


A little creativity is needed when trying to come up with a name for your business. Conduct a brainstorming session where you can let your thoughts flow freely. Generate as many ideas as you can – don’t discount anything as unusable at this stage. You can do this brainstorming on your own or with a partner. Keep in mind the kind of image you want your brand to present, but don’t restrict your creativity. You can try many different brainstorming strategies, including word association, list making, brain dumping, and mind mapping – experiment with all of them to give yourself as many possibilities as possible.

Remember the basics

Think about your business’s foundation and goals. If you already have a business plan and mission statement, now is the time to review them. Also, your target audience should be at the forefront of your mind as you consider business names they are likely to identify with. Ask yourself what message you want your business name to convey, what’s important to you when it comes to a name, what names your competitors use, and so on. Answering these questions will give you a better idea of how to narrow down your options.

Take your time

Once you have a list of possibilities, go through them and cross off any that obviously won’t work. Sort your list into groups of similar names and highlight the ones you see as good choices. Completing this step might take a few different sessions; that’s okay. You might want to return to your sorted and highlighted list later to see if it still looks the same with fresh eyes. It’s possible that after taking a short break, you’ll instantly see your perfect business name when you return.

Check your business name availability  nationally.

The last step before making your final choice is ensuring it isn’t already trademarked by checking your business name availability. You can check Top Business Name to ensure you register a unique business name. If another company is already using the name you want, it could result in legal problems, not to mention your customers confusing the two brands. After you check your business name availability and determine that no one else has registered it previously, you can report it and conduct business under it yourself. Your business name will be registered nationally, so you won’t need to re-register if you move to a new state or territory. Top Business Name can help with reliable, quality service and an easy-to-use website to register the business name you want. Contact us today with any questions.