Why Register Your Business Name in Australia, and How to Do It Easily

Running your own business can be thrilling and highly profitable, not to mention flexible and deeply rewarding. However, before you can begin to enjoy the many benefits of having your own company, there are several things you’ll need to do. One of the essential tasks will be to name your business—but you can’t stop there. You’ll also have to ensure that the name of your business is properly registered with the Australian Securities and Investments Commission. Registering the name of your business with the ASIC can provide value to your business in the following ways:

  1. When your business is registered with the ASIC, it will become searchable in their database. Registration allows your customers know that you are a legitimate company, and gives you credibility. Many people associate registered business names with increased trustworthiness.
  2. Having a registered business name makes it easier for people to contact your company. When a user searches the register, they will find information on how to reach your business. As a result, you may experience greater interest in your company from clients, investors, and potential partners.
  3. Registering your business allows you more creative control over your branding. You do not have to register if you are a sole trader, trust, or partnership using you are and/or your partner’s first and surnames. However, in all other cases, registration is required. For example, you would not need to register your business if your name was Bob Loblaw and you merely wanted to call the company “Bob Loblaw.” If, on the other hand, you wanted to open a Law practice called “Bob Loblaw Law,” you would be required to register this name with the ASIC.

Choosing from the Available Australian Business Register Options

There are several different ways to register a business name in Australia, but it is usually a good idea to choose a method that allows you to register your business name as quickly as possible. One such method is by registering with Top Business Name. Our company uses a system that is connected directly to ASIC, which allows clients to register their names in just a few instants. With our user-friendly online tool, users can easily find out if their name is available and then move through the registration process without unnecessary delays. Using our tool also provides you with immediate proof of registration in the form of an official email certificate.

Registering your business name is hugely beneficial, and for most companies it’s necessary. Choosing the right way to register your business can save you time and provide you with the peace of mind you need to succeed in your goals. For one of the most streamlined business name registration solutions in Australia, contact Top Business Name as soon as possible. One of our highly qualified representatives will be thrilled to provide you with more information on how to register your business name in Australia today.