Choosing an Approved Business Name in Australia and Where to Check Australian Business Name Availability


Choosing a name for your new business is exciting but can also be challenging. You must select a name that accurately and positively represents your brand and one that is unused by other companies and doesn’t include any restricted elements. Finding a name that’s unique, creative, and relevant to your brand is also essential.

If you want to maximise the odds that ASIC will accept your business name, perform an Australian business name check to determine that the name is not already registered. You may not register a name similar to another registered business name. You also may not include restricted or offensive terms, such as those that imply something that isn’t true or those that might offend members of the public. At Top Business Name, we’ll help you ensure that your name meets these criteria by checking the Australian business name availability and ensuring that the name you want meets the requirements. Here are some things to look out for for your perfect business name.

Undesirable or restricted terms

ASIC will not allow you to use offensive words or phrases or those that suggest illegal activity. You also may not use terms that indicate a connection that doesn’t exist with an entity, such as a governing body or university. To use specific restricted words such as “trust,” “university,” or “building society,” you will have to obtain consent, which can be time-consuming and costly.

Names that are too similar to existing names

If your business name is identical or too similar to a business name already registered, you may run into problems. That’s because this can cause your name to be confused with the other business or infringe on the legal rights of the other business owner. Real-time checking is one of the ways we can help at Top Business Name. We’ll review your request and check business name availability in Australia to help ensure you have picked out a unique name that won’t conflict with others.

Invalid characters

You may use all numbers, letters, and a wide range of special characters in your business name. However, ASIC does restrict certain characters, such as accented characters. Remember that your business name will be registered using only uppercase letters and numbers; lowercase letters and accents are all removed.

Reserving a business name in Australia

Another option you have is reserving a business name. You may do this if you wish to retain the rights to a business name but still need time to gather the necessary documentation to register the business officially. You may reserve a business name for up to two months.

At Top Business Name, we can help with business name availability checks, registration, and renewal. Searching our database is fast and easy, and we provide the excellent service and value you deserve. Contact us today to see how we can help you start your business.