Similar Company Name Disputes and Where to Search and Apply for an Australian Business Name

What happens when two companies end up with similar business names and a dispute arises? It can be a serious problem as business names tend to be valued assets and a representation of the company’s brand and reputation. That means that business owners may naturally be concerned about the potential for confusion or reputation damage when another company shares a name that’s very similar to their own.

When a company goes to apply for an Australian business name, they are not legally allowed to register a name that’s identical to another business name already registered. However, they may be allowed to register a name that’s very similar to another one, and this can cause problems. Keep in mind that registering your business name is not the same as obtaining a trademark. If you want to prevent other companies from using similar names to yours, you may need to register a trademark or consider taking private legal action.

What You Can Do

First, avoid registering a business name that is too similar to one that’s already registered. You can perform an Australian business name search at Top Business Name and look for similar versions of the name you want to use as well as identical names to ensure you aren’t wasting your time (as identical names will not be accepted).

If you find that another company is using a name that’s similar to your registered business name, there are some different steps you can take to resolve the dispute. Legal action may be required. You may have legal recourse if a company’s use of a similar name confuses customers or infringes on your right to use the name. You can also report to ASIC if you believe that another company is intentionally misleading customers, such as by implying that they are related to your business in some inaccurate way. If you aren’t sure, you can start by performing a search at Top Business Name and feel free to contact us with any questions.

Apply for an Australian Business Name at Top Business Name

Disputes about similar business names can be frustrating, but Top Business Name is here to help. You can often avoid this issue in the first place by searching our database and registering your business name nationally at Top Business Name. If you do find yourself in a dispute over a business name, the resolution may require legal assistance, which can be costly and time-consuming. We would like to help you avoid this problem with our easy search and quality service.

We provide business name registration and renewal and make it our priority to provide outstanding value for your money. We also offer weekend support because we understand that as a new business owner, your schedule can be hectic. Our website is designed to be straightforward and easy to use, so you can find what you need quickly. Let Top Business Name assist you with your business name registration today.